Similarly, at Oklahoma State University’s Spears School of Business a nearly 12-foot-long, 7-foot-high Planar® TWA Series LED video wall greets lobby visitors and provides bezel-less digital signage and multimedia for gatherings and events. “The quality experience provided by the video wall sets the tone for the quality of our institution.” “We want every visitor to realize that Troy University can be a great fit and the video wall really allows potential new students to connect with the campus and the people,” Mosely said.
Visitors can select a mode that allows them to take a ‘selfie’ photo with a Troy-themed backdrop and tag their pictures on Twitter, Instagram and other social media platforms. To further connect with students, Troy also uses the video wall with social media. The video wall displays event and promotional information but shifts into interactive mode when the surface is touched, allowing prospective or new students to simultaneously explore content about the university including its history, athletic and academic programs, student life and more. “Upon walking in and seeing the video wall, they instantly become immersed in the visitor experience we want them to have.” “Students are consumers and we want to grab their attention immediately,” he said. The Clarity Matrix MultiTouch serves the dual purpose of creating a “wow factor” in the new welcome center and fulfilling the strategic benefit of increasing enrollment, according to Dendy Moseley, associate director of enrollment management at Troy University. The cornerstone of Troy’s approach is an eye-catching 24-foot-long, 4.5-foot-high Clarity® Matrix® MultiTouch LCD Video Wall-an interactive, digital solution to captivate visitors and student recruits. In Troy, Alabama, Troy University completed a $2 million renovation of its Adams Administration Building, creating a technology-driven welcome center to appeal to a younger generation of technically inclined students. Making a lasting first impressionĪs a component of college recruitment strategies, interactive video wall installations are being employed in welcome and visitor’s centers to impress prospective students making campus visits. Leading-edge display technologies are also being used on higher education campuses to improve the student experience and enhance learning in the classroom.
The use of digital solutions to reach the 21 st century student extends to other areas beyond the recruitment space. Such solutions can help institutions of higher learning grow credibility with recruits by demonstrating that it is on the leading edge of technology trends. An expanding approach includes the use of upgraded display technologies that excite the 21 st century learner. To better reach these increasingly tech-savvy students, more universities are turning to the tools that these young people already understand. Younger generations entering college have grown up in a digital world. As prospective students look for the right institution to invest in for their future, universities must increase their appeal to meet enrollment goals. This means finding creative and effective ways to connect with a new batch of college-aged learners, who may think differently than those who came before. Every year, colleges, universities and trade schools face the challenge of recruiting a new class of students.
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